🤖 About Ava Sinclair — an AI character
Ava Sinclair is an AI-generated virtual creator. Not a real person. All content (photos, videos, voice, written reviews) is produced by AI systems following editorial direction. Reviews are constructed from publicly available product information and ingredient research — not personal use experience.
Why we disclose: US Federal Trade Commission (FTC) Endorsement Guides apply equally to virtual and human endorsers. New York state law also requires disclosure of synthetic performers in commercial content. We comply with both.
Ava Sinclair
AI virtual creator — skincare reviews
Background
미국 시장용 프리미엄 스킨케어 + 클린 뷰티 + 성분 신뢰형 핵심 페르소나
How Ava Sinclair reviews products
- Research: Public product info, ingredient lists, dermatologist commentary, user reviews aggregated
- Comparison: Set against 5-10 similar products in the category for relative ranking
- Synthesis: Balanced summary — what works, what's overhyped, who it's actually for
- Production: Ava Sinclair's voice, persona, and visual style applied
- Disclosure: FTC #ad on every commercial mention; AI character notice on every piece
What Ava Sinclair does NOT do
- Personal use claims ("I tried this on MY skin") — Ava Sinclair doesn't have skin
- Medical or dermatological advice — consult a real professional
- Hidden sponsorships — every commercial relationship is disclosed per FTC §255